Samsungs Key Features Of Their Operations Management

INTRODUCTION This essay attempts to identify and analyse Samsung’s key features in their operations management. Operations Management is defined as the process where resources, flowing within a defined system (Kumar Suresh 2009), are combined and transformed in a controlled manner to add value. These incorporate elements such as products, processes, technology, and equipment or quality control systems (Garrido, Martà ­n-Peà ±a Garcà ­a-Muià ±a 2007, p. 2119). In addressing these elements the essay wishes to capture, which of these influence Samsung’s abilities successfully to obtain their competitive priorities (Garrido, Martà ­n-Peà ±a Garcà ­a-Muià ±a 2007, p. 2120) and process strategies. Add more to the introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. KEY PRODUCT STREAMS Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market. Value add For any business to successfully add value they either do so through lower costs or superior benefits to the consumer by offering product differentiation (Singh 2012). Samsung was a late starter into the smart phone industry, while, this has not prevented them from successfully positioning their product at the forefront against those offered by their competition such as Apple. Gary Armstrong (2011) defines a product’s position as â€Å"the complex set of perceptions, impressions and feelings that consumersShow MoreRelatedSamsung Marketing11795 Words   |  48 PagesJOHN QUELCH ANNA HARRINGTON Samsung Electronics Company: Global Marketing Operations Company Background and Strategy The Samsung conglomerate’s roots dated back to 1938 when the company produced agricultural products. In the 1970s, the company focused on shipbuilding, chemicals, and textiles. Samsung Electronics Company (SEC)2 was founded in 1969, primarily as a low-cost manufacturer of black and white televisions. 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