Principles of Direct Marketing Example

Principles of Direct Marketing Example Principles of Direct Marketing – Research Paper Example Principles of Direct Marketing The Facts: The direct media used for this communication is internet. This email had arrived on Wednesday, October 20, 2010, at around 8 O’clock in morning. The Device: Description: The communication was in the form of an email. The subject line was â€Å"Grab the opportunity before it elapse†. The email was quite colourful, having a picture of Santa holding a bag. From the bag, gifts were continuously coming out and on each gift, the word â€Å"discount† was flashing. The whole body of the e-mail had small pictures of gifts, balloons, stars and bells. I received the mail early morning, and as soon as I clicked on the inbox, my attention went straight to that mail. Offer: This email was regarding Christmas sale taking place in a shopping mall in which high discounts were offered on different gift items, clothes, jewellery electronic items, toys and many more. It was stated that one can avail discounts up to 80 percent on different items. The creativity: The email was designed in a manner that would seek immediate attention. The email used different icons like Santa, gifts, balloons and other decorative objects to create a Christmas feel. The colour combination was restricted to bright hues like red, white and black. Flash was used to make things livelier. Cost: Since the mode of communication was an email, hence the cost of sending the document was nil. However, the company had to pay for developing the graphics of the email. The single mail was send to millions of persons at a practically negligible price. Analysis: The shopping mall was trying to reach out to shoppers purchasing for Christmas and thanksgiving. The company attempted to target that customer base that uses internet on a regular basis to communicate and prefers to purchase goods from shopping malls. This email was used as a tool by the shopping mall to motivate the target customers to purchase gifts and other goods for Christmas and thanksgiving from them. With time, the degree of competition has increased in the retail market. The companies thereby resort to aggressive advertising and attractive promotional tools to attract customers. This mail was a part of the marketing campaign of the company. It was used for making people aware of different marketing promotional tools like high rate of discount, coupons for free lunch and free passes for the theme park to selected customers. The reason for targeting me is, I believe, that I visit the mall far too often. There I filled a form for luck draw where I was asked to provide my name, some personal details along with my email id. The company might have accessed my personal details from such data base. The email was indeed very attractive. The graphics and texts were designed in manner that grabbed immediate eyeballs. However, some information was exaggerated that did create a negative impression on the reader’s mind. If I wasn’t in this class I might not have responded to this email. The fact that Christmas and thanksgiving is just a month away is a reason good enough to respond to this mail. I think this communication process will help the shopping mall to attract more customers in this festive season. Though the email was quite effective in conveying the information but more innovation could have been done in the manner in which the information is presented. This would have made the mail more comprehendible and attractive for the readers. Bibliography Kimmel, A. J. Marketing communication: new approaches, technologies, and styles. Oxford New York: Oxford University Press. 2005.

Personal and Professional Footprint Essay

Personal and Professional Footprint Essay Personal and Professional Footprint Essay One question that troubles the world’s environment-sensitive populace is what is their ecological footprint is having on the environment. Awareness on how much the world’s population impacts on the environment remains minimal as over the years, humans have opted for processes that strain the planet’s resources. This has had tremendous negative implications to the environment. Pollution, depletion of fundamental natural resources and diminishing plant and animal biodiversity are all becoming more and more evident (Collins, et al, 2008). Consequently, I have come to question myself of how my presence especially as an ecological being impact on the environment. Two aspects of my life reveal a lot on my contribution towards an unsustainable environment. These aspects include consumption and profession. Consumption is significantly pertinent to my ecological footprint as this is evident in my daily routines. The extent that I consume earth’s resources as an individual largely affects the environment around me. Most of my daily endeavors have a negative impact on the planet. For instance, I happen to purchase groceries which are packaged in plastic bags so often that I imagined what would happen if everyone packaged their groceries in paper bags as opposed to plastic bags. Ideally, the number of trees cut down would significantly reduce and this would in turn contribute towards sustaining the planet’s resources. Moreover, waste materials from of plastic bags are harmful to the environment on so many levels. Taking in to account the immense number of plastic bags used on a daily basis, a significant amount of waste from these plastic bags is created. The reality is this waste is usually disposed off in ways that harm the environment. My personal association with the environment is proof enough that human involvement towards global warming is certain. Global warming, a major concern in the modern world, is primarily induced my individual actions as much as it is stimulated by large scale parties such as factories and other production entities. For instance, being a woman, normal morning habits entail use of hairsprays, spraying of deodorants among other aerosols. Further, use of shaving cream and application of many other cleaning agents is common with many people. These habits have become not just part of my daily schedule but also part of many other peoples’ daily routine. These household products that are used on a daily basis were thought to be environmentally friendly in the 1930s as they were considered non-toxic therefore safe to the environment. On the contrary, recent studies conducted after the 1970s indicate that everyday actions entailing use of these items significantly affect the environment ( Morris Parry, 2011). For starters, aerosols have the potential of causing damage to the atmosphere. Atmospheric concentration caused by release of various gases such as carbon dioxide, methane, nitrous oxide and halocarbons act as trapping agents of thermal energy resulting to a green house effect. Green house effect causes global warming and over the past few decades, human activities that entail release of the mentioned gases have been drastically increasing (Collins, et al, 2008). On a personal note, I would imagine the extent of damage I have caused to the earth’s surface as unimaginable leave alone that caused by many other people whose morning routines are somewhat similar across the globe. Despite the many changes that have been made on the contents of everyday products such as aerosols and hairsprays, going by my ecological understanding, my application of such items considerably result to extensive damage to the environment. Professionally, as an environmental woman, I can deductively acknowledge that human-induced global warming is a reality. Most human activities are backed by a section of wealthy individuals are interested in processes that translate to profits rather than safeguarding the environment (Arctic Climate Impact Assessment, 2004). This group of people has managed to convince more and more people into believing that human activities are not attributable to environmental degradation. On the contrary, human have always influenced the climate and the environment. An example is illustrated in my profession as a social worker. My company deals with production of numerous print documents such as brochures as well as electronic messages which become obsolete within a short time. Additionally, most electronic devices such as computers and mobile phones used by the company workers are left on at most times even when not in use therefore leading to mass wastage of limited resources. On average, the amount of paper and electricity wasted by our firm only can overtime put a significant amount of strain on the few forests and inadequate water resources available. Essentially, my professional background and my consumption behavior somewhat inter-relate. Both largely influence the ecological footprint I have on the planet. Th anks to my profession, I am more aware of the hazardous nature of human consumption behaviors and its impact on the environment. As an ecological human, I am therefore capable of transitioning my behaviors to a more ecologically aware standing. For instance, I can now see the importance of using paper bags in place of plastic bags. Additionally, I can now understand why it is important to use environmentally friendly personal effects as even use of aerosols and the like at a personal level also impacts on earth’s planet. Moreover, I am more informed on which processes within the firm I work for can be changed to avoid wastage of resources while at the same time, save the company on costs that should not be incurred. A significant role of sustaining both the climate and the ecosystem going into the future is played by humans. My profession as an environmentalist has predominantly helped sustain the planet. For example, I am more aware of the effects of human activities on the environment. I am no longer in denial that earth’s climate as well as environment is downgraded by human activities. Consequently, I have transitioned to become more susceptible towards the environment. In addition, I am a strong proponent of the war against adverse economic implications on the planet’s resources so as to leave a mark in the fight towards sustaining the planet’s environment. Human induced environmental degradation is evident and awareness of human implications on the environment is non-reassuring. Many people still remain skeptic on human involvement towards environmental deprivation. A lot of awareness needs to be performed so as to sensitize more people about the issue. According to a study by George Mason University (2009), the media more specifically television, plays a minimal role in increasing environmental awareness. According to the report, television was found to be the least media platform that impacted on viewers’ knowledge concerning the issue of global warming and environmental dilapidation. Surprisingly, less common media platforms such as the print media and the internet were found to be more influential as compared to television in informing people of the true impact of carbon emissions to the atmosphere and its implications on global warming (Concordia University, 2009). Most people who do not have first-hand understanding of glo bal warming learn of the hazards of human activities through the internet and newspapers. Public interest in this sphere of influence is merely influenced by watching television. This reality is shocking as one would expect watching television to have more impact on sensitizing people about the effects of human activities on the environment. On a daily basis, millions of people watch television. Therefore, it would be more sensible if these numbers of viewers gained some form of concern of the environment. If people would become sensitized about human involvement in environmental degradation through television and subsequently get enlightened on ways of reducing their contribution in the issue, tremendous steps towards sustaining the planet would be made. In my opinion, televisions can be used to increase peoples’ perceived knowledge of environmental degradation. This could be achieved through ensuring contents displayed on this platform positively highlight the situation on the ground. For example, in addition to serving as an entertainment tool, television sets can be used to perform educational functions. Reforms should be made to increase the effectiveness of this unexploited source of information as this would increase awareness which would in turn convince populations across the world to become ecological. Undoubtedly, efforts towards sustaining the environment can only be feasible when many people come together and work towards ensuring the planet is conserved. Through awareness, strategies that aim towards sustaining the environment can be implemented with more ease. Feel free to buy an essay on this popular topic at writing service. You will get a 100% original custom essay written from scratch!

BUS430 Coursework Example | Topics and Well Written Essays - 750 words

BUS430 - Coursework Example In acquisition, the large company exists but the smaller company is entirely owned by the large organization. In most cases, the acquirer company purchases large portion or all shares of the acquired company thus gaining control over the acquired company. Merger and acquisition strategies are adopted by companies for different reasons. First, companies adopt acquisition and merger strategies for strategic rationale aimed at achieving strategic goals set by organizations. Secondly, a company can enter into merger or acquisition due management failure and financial losses. Political influence also contributes to mergers and acquisitions as they order public organizations to either merge or acquire each other. Other reasons for mergers and acquisitions include internationalization, globalization, accessing cheap resources, increasing production, diversification of products and acquisition of large market share. Several companies have merged, and other acquired other companies in the past few years. Mergers and acquisitions have been successful will others have been unsuccessful. Success or failure of either a merger or an acquisition depends on various factors. Some of these factors include cultural fit, core competency, communication efficiency, core activities of companies, the size of organizations and financial issues. Some of the successful mergers and acquisitions include PETRONAS Corporation acquiring Progress Energy and purchase of WhatsApp by Facebook Inc. PETRONAS Corporation is one of the energy utility multinational corporation is based in Malaysia. The corporation is owned and governed by the Malaysian government, but it actively participates in the international trade. PETRONAS Corporation decided to expand their market and extraction activities by acquiring a Canadian energy company, Progress Energy in December 2012. The acquisition of Progress Energy was agreed to be $4.6 billion that included share

Benito Amilcare Andrea Mussolini Term Paper Example | Topics and Well Written Essays - 3000 words

Benito Amilcare Andrea Mussolini - Term Paper Example He was called by the title of II Duce by 1925 and after 1936 his official title was â€Å"His Excellency Benito Mussolini, Head of Government, Duce of Fascism, and Founder of the Empire.† He was also the top rank of military, First Marshal of the Empire besides the King Victor Emmanuel III of Italy, created by Mussolini himself, which offered him as well as the King joint highest control over the military of Italy. 1 Although initially Mussolini denounced war by writing in an article named â€Å"Down with the war. We remain neutral† but he found an opportunity in war for himself, his political ambitions and those of his countrymen. Mussolini was impressed by anti-Austrian Italian nationalist feelings thinking that the war could liberate Italians in 1 Austria-Hungary from the rule of Habsburgs. He raised his voice supporting socialists to win over the autocratic rulers in Germany and Austria-Hungary who were against socialism as per Mussolini. 2 A discussion on Mussolini is incomplete without analyzing the ideology he was committed to. Fascism and Mussolini seem to be the two sides of the same coin. Fascism was like a big river with a number of tributaries assimilating such as Nationalism, Futurism, and Syndicalism. Other than being a practical experiment in government, fascism inculcated a theory and a philosophy, and to an extent an art, a mysticism and a religion. As announced Mussolini, â€Å"Fascism has a doctrine, or, if you will, a philosophy with regard to all the questions which beset the human mind today,† adding further, â€Å"We play upon every chord of the lyre, from violence to religion, from art to politics.† ... y chord of the lyre, from violence to religion, from art to politics.† 3 The start of fascism was not grand as Mussolini himself formed the first Fascio di Combattimento in March, 1919, which erupted in the coming into being of the National Fascist party in November, 1921. The sensational march on Rome, which positioned the party safely in power, happened on 22 October. Fascism took a defensive posture with the murder of Matteotti in May1924 but from which it emerged strong. It has not since then seen backward; it went ahead with its creative program resulting in the great Labor Charter of April 1927, the most happening thing. 3 The inner reality of fascism did not match with the outward projections, as proletarian changed to bourgeois, and radical changed to conservative. Sedition turned to loyalty; left changed to right. The only thing that did not change was Mussolini. That’s why Mussolini has been blamed by opponents of being the arch-turncoat of history. He outsmart ed all others in his cheating to attain popular liberty. No one can deny that at one point of time Mussolini was a socialist, a republican, an atheist who overturned government but later became averse to all these. Mussolini once stood against all that was constitutional turned to become Authority incarnate. Even he rid himself off from pacifism and feminism. Such volte-face was Mussolini. It is said that overambitious nature of Mussolini was responsible for the ever-changing attire of thought leadership that Mussolini went on acquiring and relieving with. Supporters of Mussolini saw in him a political personality rich in creative thoughts that directed the course of happenings. Taking a decision in favor or against this blame on Mussolini making volte-face on ideologies without analyzing the events

Summaries Assignment Example | Topics and Well Written Essays - 250 words - 3

Summaries - Assignment Example s, the Canada natives argue that people settled in northern America due to a land bridge created by water being blocked by glaciers, which led to the increase in the level of ocean later forcing them to migrate to higher grounds. The land bridge thus formed the first settlement area for these people. Archaeology suggests that the people of Canada practiced the marine culture. These people moved to the north during spring and summer to obtain certain resources and then they would return South during winter (Nelson, 2006). These people came to settle in the North, along the coast due to the warm climate, and they started families, thus increasing their numbers. The Shield Culture is believed to have originated from the Plano culture. This culture brought together many bands of communities together (Nelson, 2006). This led to intermarriages between these different bands. It is clear from the discussion above that the origin of groups of people was dependent on their social activities. These include the Shield Culture, and their economic activities such as hunting and nomadism. In addition, they were determined by natural calamities like the floods. Different groups practiced various activities as

Autogenic training and stress management strategies Essay

Autogenic training and stress management strategies - Essay Example The effectiveness of the technique and its popularity in the modern age are also the part of the paper under discussion. Before embarking upon the topic under study, it would be appropriate to define some terms used in the present paper. Psychoanalysis: Psychoanalysis is a method for the investigation of mental processes inaccessible by other means. At the same time, psychoanalysis is also a therapeutic method for neurotic disorders. (freudfile.org/psychoanalysis/definition.html). In other words, psychoanalysis simply means application of an in-depth analysis of human mind and emotions which are helpful in exploring fears, dreams, wishes and anxieties hidden in his subconscious. Stress: Stress is the bodys response to any demand or pressure. (Smith & Pergola). In other words, stress is the reaction of any unpleasant load out of fear and anxiety that tells upon mind and body resulting into imbalance and uneven mental condition of the individual. Mental unevenness paves the way towards physical sickness and ailment. Strategy: Strategy is the term that signifies policy making and planning in order to achieve some specific goals. It serves as a guideline while solving the problems and meeting with the goals. Similarly, therapeutic strategic management defines the systematic way of managing the outline leading towards ultimate relaxation free from mental and physical stress and retardations. The contemporary world is the world of explorations and scientific revolutions in all professional fields, which has introduced various methods and procedures to make life more and more comfortable and relaxed one. Professionalism in every department and inclusion of specialists in all areas has provided the individuals with opportunities of broad and comprehensive counseling related to both their private and professional life. The services of experienced professionals are sought out for

Corporations (Research) Essay Example | Topics and Well Written Essays - 1000 words

Corporations (Research) - Essay Example Legal responsibility indicates that organizations must fulfill their economic objectives within the legal framework requirements. Ethical responsibility requires the organizations to follow the moral rules. Discretionary responsibility incorporates those activities of an organization that are not mandated, not required by law, and not expected of organizations in an ethical sense (cf. Carroll, 1979, p. 500). For instance, organizations fulfill their discretionary responsibility by providing a day-care center for working mothers. (Maignan and Ferrell, 2000, p. 283) Corporate social responsibility (CSR) is an approach to business activities encompassing the basic questions relating to the role and purpose organizations play in the society. Central to this approach is the pledge to the so-called triple bottom-line of economic, social and environmental concerns. As per the principle of CSR, business must recognize that they get legitimacy to do business in society and must account for their social and environmental impact accordingly. As the business organizations are operating in the society, so the businesses must give something back to the society. By the same token, it is expected that business concerns will behave responsibly and will not engage in any activities that will cause harm to the society. NGOs and other campaigning organizations are putting pressure on certain Multinational companies, especially those engaged in hazardous activities like biological, mining, chemical and oil sectors. Nevertheless, in spite of the pressure from NGOs , promotion of CSR activities within the business practices of the organizations is also very strong. Some of the advantages for integrating CSR principles encompass reduction of risk, higher satisfaction among employees, low employee turnover and securing long-term financial performance. (Susan, 2003, P. 130) Organizations have noticed that social responsibility is good for their business for, and from, each part of the seven main azimuths within which they carry out their business activities. These parts are their shareholders and potential investors; managers; employees; customers; business partners and contractors or suppliers; the natural environment; and the communities within which they operate, including national governments. (Michael, 2003, P. 4). The social performance of an organization is a very crucial factor for the overall success of a business entity. If an organization engages in activities that adversely affect the environment, the environmentalists will surely speak against the organization that will badly affect the social performance of the organization. Furthermore, poor social performance will drive away potential investors. In today's increasingly competitive business world no business concern will want to loose the confidence of its potential investors. Today consumers avoid what they consider as socially irresponsibly made products or products of businesses that have allegedly not acted in the best interest of the society. (Michael, 2003, P. 3). It stands to reason that no business concern will surely take the risk of loosing its customer by acting against the interest of the s